[Workshop] Target the Right Customer to Connect & Convert!

Why is identifying a target market so important for a company?

Organizations don't have the time or resources to be able to reach everyone with a product message. Identifying a target market allows you to focus your marketing efforts in the most powerful and cost-effective way possible. 

To inspire a customer to support your business and buy from you, you need to understand them. During this interactive workshop, you’ll learn how to get clear on the right customer for your offer so you can focus your marketing on attracting those people and ignoring everybody else. It's time to get PERSONAL!

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Who this workshop is for:

Start-ups and small business owners who want to maximize their organic marketing to attract quality prospects and followers
Service providers and coaches who want to better position their products for sale using their content
Small business owners who aren't comfortable with selling
Established business owners who LOVE to sell but keep attracting unqualified buyers 
New and established entrepreneurs alike who understand the importance of crafting a message that compels, connects and converts prospects into buyers.
 
Who this workshop is NOT for:

Entreprenuers that know exactly who their content is for, how to reach them and what to say to them.
New or established business owners who believe their product/service "can help everybody" and don't understand the power of a personalized message.
Corporate brand and marketing teams who already know and apply this training.

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What you will learn: 

Determine what you need to know about your intended customer
Discover your messaging "ANCHOR". Learn our unique formula to get craft your Niche statement with clarity and confidence. This will be your anchor from which all your future marketing & copy should align.
Know which online channels to use for marketing
Know how to measure the effectiveness of your marketing
 

About Workshop Facilitator:
Moniek James is a veteran, military spouse, speaker, author, columnist, serial online entrepreneur and founder of Renegade Creative Media Group. Her passion is teaching small business owners and brands how to leverage content marketing to deliver their genius to the world.

Moniek has been trusted and hired by organizations and associations like the Small Business Development Center, SCORE, TENWEST Impact Festival and the American Business Women’s Association to train small business owners and entrepreneurs on establishing & expanding their digital footprints.

She has been featured in the Huffington Post, Fit Small Business, Stars & Stripes and the Association of Military Spouse Entrepreneurs. Moniek believes that entrepreneurship is a building block to economic empowerment.