We had the opportunity to share in an interview, 5 things you need to build a trusted and believable brand with Medium.com Here is just a quick excerpt of what you will find.
5 strategies a company should be doing to build a trusted and believable brand is to first, remember the why. Why does this brand exist? You have to ask yourself these questions, or make sure your team knows the why. The why is the fire needed to keep the fire hot. Want to translate that energy to a source like our brand so that it can be felt. We want to establish a brand that answers some questions or be the solution for what users need or are searching for, and that fire will be the light and guide to capture leads.
2. Share your knowledge and expertise with your audience. This can be done through content such as infographics, free courses, webinars, training, how-tos, guides, blogs, events etc. You want to let the people know that your brand knows what it is talking about. If your brand has a product, then it can showcase how the product works. I think of those infomercials I watched growing up as a kid. I remember one brand in particular, “Oxy-clean” and the spokesman Billy Mays. I remember there would be spills of red wine on a sample carpet, and that one squeeze from a bottle would clean up the stain right away. It made me believe that it was a trusted brand.
Give the people an inside scoop. You don’t have to tell everything. Just enough to get some type of call to action. That could be a subscription, subscriber, follower, customer, or an advocate.
3. Listen to your audience. Remember that people are just that, people who have feelings and emotions. We are not robots, so I believe that brands should engage with their users/audience if they can. Ask questions, read comments, do surveys, get creative. You would want to make sure that your users are happy and satisfied because they’re the ones who define your brand.
4. As a brand you should also research. Trends change all the time and market research will help gather information about consumers needs and preferences, and will allow your company to do strategic planning to present a new product or service. This is listening beyond your audience but listening to potential customers in the world.
5. Invest in content creators. These are your graphic designers, web developers, content writers, photographers, videographers, musicians and producers, anyone with the ability to breathe life into a vision. We cannot drop the ball on this. Content creation conveys visual communication. Investing in a creative team means you have tools that paint a picture of building trust. No matter if your company admits how great they are at what they do, you have to showcase it. What better way to do so than visuals. At Tag It Brand It, we can assist in that department. We know that there is power in what we see. First impressions are lasting impressions, so let’s get it right the first time.
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