Since the 20th century, marketing funnels have kept its shape starting wide to the top and narrow to the bottom. This wide stage is awareness, while the narrow stage is advocacy. Every stage within those stages are critical to the success of the marketing funnel. Content is key in the marketing funnel, but so is the user's experience. You must look at a marketing funnel as a buyers journey. You must be there with them every step of the way. In this course, we identify what a marketing funnel is. We define each step, and we apply what we learn to build a marketing funnel that fits your brand goals.
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